From Sweden to the world

The share of families that gained business ownership in the three years through 2022 jumped significantly for Black and Hispanic or Latino families (panel B) relative to white families. As a result, the gap between business ownership among white families and Black and Hispanic or Latino families shrunk in 2022. As figure 5 shows, those with higher levels of educational attainment (panel A), white families (panel B), and those with higher income (panel C) were consistently more likely to own businesses from 2016 (light green) through 2022 (blue). In the past several years, the share of the U.S. population that owns a business has increased, and we examine the demographic distribution of those changes.

In 2023, Los Angeles County had 160,925 business applications, the most in California. In 2023, Pulaski County had 7,888 business applications, the most in Arkansas. In 2023, Maricopa County had 83,305 business applications, the most in Arizona. In 2023, Anchorage Municipality had 3,856 business applications, the most in Alaska.

Track the development of business demography indicators across countries and time. In 2017, the latest Business demographics reference year of business owner demographic data, there were 11.7 million women-owned businesses and 9.2 million minority-owned businesses in the U.S. Support includes SBA loans, grants, and technology adoption programs, with additional state and federal initiatives to help with funding and digital transformation In 2025, small businesses are facing growing cybersecurity risks that can cost them dearly — let’s look at the numbers.

• The share of families that gained business ownership in the three years through 2022 jumped significantly for Black and Hispanic or Latino families (panel B) relative to white families.
• In 2023, Maricopa County had 83,305 business applications, the most in Arizona.
• In 2017, the latest reference year of business owner demographic data, there were 11.7 million women-owned businesses and 9.2 million minority-owned businesses in the U.S.
• P&C insurers are increasingly recognizing the importance of corporate sustainability and the role that environmental, social and governance factors can play when identifying and managing risk to make more informed decisions.
• According to Merriam-Webster Dictionary, demographics are the statistical characteristics of human populations, such as age or income, used mainly to identify markets.

What is Demographic Data

Let’s assume you already have single large geography that you want to get demographics for, one of the most accessible and reliable sources for demographic data is the US Census Bureau's website. A demographics report helps you understand the population around potential sites, allowing you to select a location where your target market lives or works. Demographics reports provide valuable insights into the characteristics of a population within a specific area, helping you understand your potential customers and choose optimal locations for your business. Bizplanr is a renowned AI-powered business planning platform providing entrepreneurs and business owners with tools, templates, and resources for creating lender-ready business plans. Popular industries include technology, healthcare, digital services, retail, renewable energy, salons/spas, real estate, and freelance services

How long does the process take?

Those changes reflect significant differences in which families gained business ownership from 2017 to 2019 and which gained ownership from 2020 to 2022, when the COVID-19 pandemic and the policy response reshaped much of the economy. Identifying the challenges affecting particular sets of small businesses can enable policymakers and service providers to develop targeted solutions. Find the comparisons that interest you, whether by business characteristics, owner demographics, or geographic location (including 25 states and 14 metropolitan statistical areas). We have saved both time and resources through their tailored support.

Table B: Changes in the number of businesses, by legal status, between the start of 2024 and the start of 2025

Governments and businesses can observe trends and gain insights into how demographic data affects behavior patterns like lifestyle choices and buying habits. User profile data collected by governments, businesses, and websites during or after signup can also be demographic data. We will also look at why your business needs demographic segmentation and how you can get demographic data to power your business. Most marketing research professionals include demographic questions at the end of their surveys. These surveys can be conducted by phone, mail, Internet, email or in person.

Orbis database: Global private company data and intelligence

Demographics help you identify the individual members of your audience by key characteristics, wants, and needs. This guide provide information on industries, companies, markets, and more. Therefore, bot activity that doesn't conform to BLS usage policy is prohibited. The most significant barrier would-be businesses face is the high tax burden inflicted in Illinois because of the state’s pension crisis. If Illinois is to reverse its long-standing trend of pushing businesses away, state leaders need to seriously consider ways to improve the state’s tax climate.

In 2023, Johnson County had 8,272 business applications, the most in Kansas. In 2023, Polk County had 6,429 business applications, the most in Iowa. In 2023, Marion County had 22,226 business applications, the most in Indiana. In 2023, Cook County had 93,690 business applications, the most in Illinois.